Email Marketing: New subscribers, now what?
When someone is added to your email list, what’s the best next step?
B. Email them with your audience
C. They receive a welcome series
D. Immediately try to sell
I don’t suggest this option.
The person signed up to hear from you. They felt you had value to share, and want to make a connection or learn more.
If you don’t communicate with them, they will lose interest. If you decide to email them in the future, they may unsubscribe.
When you show up at someone’s home unannounced…
how would they feel?
They may not be as inviting.
However, if you announce you’re on your way to someone (even for a surprise one person is aware) they are ready and warmly welcome you.
Email them with your audience
You can do this, but I suggest you wait a bit.
They are new to your list. Having them jump right in the middle of XYZ could be a little confusing.
This can cause questions, but they may not feel comfortable reaching out to you yet, as they are new.
Think about someone coming to your home while you’re in the middle of a game and you throw them in to play. This can be a bit overwhelming if they don’t know the game or are unsure of what took place beforehand.
This is the best option.
You explain your intentions and allow your audience to learn who you are.
This also gives them a chance to unsubscribe if you’re not for them. You only want those who truly want to hear from you.
This series tends to be 3 or more emails. Occasionally, one is enough, but this really depends on how you structure your business.
Just think if you’re hosting a party.
You warmly welcome your guests.
Bring out the food.
Explain the rules for the games.
Lastly, the winner receives a prize.
It’s a process!
For email marketing, this is your time to nurture, keep interest, and offer value.
Then, you make an offer about your product or service.
Those who are ready are excited and tend to move forward with your offer.
Immediately try to sell
Not the best option.
If this is the first thing you do when you receive a new subscriber, you can lose your readers interest quickly.
They may see you as salesy and think that’s all you focus on.
It’s best to show them what you’re about, even if it’s one email.
Nurturing helps you seal the deal.
Face it, we all know your goal is to sell. If you rush and your audience doesn’t have a clear understanding, they may unsubscribe.
Understand, each business and circumstance is different. It may be best to integrate your new subscriber with your email list for XYZ reasons.
It may work for you to sell as soon as someone subscribes because they are a warm or HOT lead at this point.
Just remember, doing nothing can make you become forgotten and you DON’T want that!
When you do have an audience, even if it is small, be consistent. At least monthly offer value so they remember you as the expert or go to for XYZ.
Before you go…
Would you like to delegate your email marketing? Perhaps create a series or funnel?
What are your thoughts about the next steps for a new subscriber? Comment below.
Remember to smile today 🙂