6 Simple Ways to Enhance Your Email Marketing Right Away
Have you joined an email list and questioned why you’re there?
Here’s the problem. The writer may be missing simple components that help build a relationship with you.
Check out this email sample email…
I know I’ve been absent for months, but I was busy writing my book “How to Increase your subscribers”. I wrote it for business owners and it’s now on sale. I thought you would love to get it at this low price. Don’t miss out on this flash sale.
The above example needs an emergency makeover!
That email is:
- Not client or customer focused
- Focused on the feature
- Not personalized
- Out of the blue
- Not easily scannable
What can be done?
1. Use "you' statements
This focuses on the clients instead of yourself. If you have more “I” statements, reevaluate your text to see how you can incorporate more “you” statements instead. As long as your message’s overall focus is the viewer, you will create a better opportunity to solve their problem.
i.e. There have been many requests for me to explain my special technique on “How to Increase your subscribers”. Your request has been heard! During my absence, I was creating a book to help you solve this problem and answer your questions.
2. Focus on the benefit
Most likely your audience is on your list because they see you as a possible solution to their problem. Show the reader what they get out of purchasing from you. In this case it is the book.
i.e. This book will teach you how to grow your email list with minimal effort.
3. Use the reader's name
This will help build a relationship between you and the reader. When they subscribe, get at least the first name of your so you’re not producing a generic email for all readers. Tailor their experience.
i.e. Hey Kimmie…
4. Email your list consistently
If you have a sabbatical from email marketing, it’s best to reintroduce yourself to your list. This will help your subscribers reconnect with you and save you from receiving mass unsubscribers.
i.e. Aim for a minimum of monthly contact or more.
5. Don't be salesy
The author was focused on making the sale instead of explaining how they can help a potential purchaser grow their list.
i.e. Explain why it could be a good fit for someone to purchase.
6. Create easily scannable text
As a former sign language interpreter, one thing I learned was that your eyes are a muscle. They can become tired and strained from long periods of use. Therefore, reading long blocks of text causes more strain on the eyes than reading text that is shorter and more digestible to take in.
i.e. Glance over this blog text. You will notice I don’t write a true paragraph with each break.
Here is another version of the email using the components recently mentioned.
There have been many requests for me to explain my special technique on “How to Increase your subscribers”.
Your request has been heard! During my absence, I was creating a book to help you solve this problem and answer your questions.
This book is specifically for YouTube creators.
The book “How to Increase your subscribers” will dive into creating irresistible content that will cause your viewer to want more. Their desire for more encourages them to want to subscribe so they never miss your latest upload.
In the next few weeks, you will be able to purchase it at a special rate for being a part of my community.
I’m excited to introduce it to you soon. So keep an eye out in your inbox for more info.
These are just a few mishaps that can cause your list to lose interest in your brand.
Implementing these new learned skills into your copy can lead to reader retention and boosted sales.
This and more is what I implement when I write copy for clients.
Until then, how do you prevent your emails from being salesy? Let me know your thoughts.